Welcome to the Whiteflash Review
After spending 15 hours researching, I’m ready to reveal my finding of Whiteflash diamonds.
It feels like studying for a Ph.D. exam. I’ve looked into everything to write this unbiased opinion.
Look:
To guarantee to get a “YES” you will have to get the perfect ring for her. There are no second chances. This is why I’ve done the heavy lifting for you. By reading this review, you will know exactly if Whiteflash is the right choice for you.
I even went the extra mile. I’ve read customer reviews and checked out any complaints that Whiteflash has. All this is detailed below. The review is structured the following way: what’s their background, and if they are legit, then I will share with you why their diamonds are so rare and valuable, and finally, how can you create your perfect ring that guarantees a Yes.
Are you ready?
Let’s get this review started!
- If you want to stand out by having a unique ring Whiteflash is the pace to shop, plus you can choose from other luxury brands
- They only deal with the most perfect diamonds so you will be in safe hands
- They not only offer quality but they are socially responsible since they won’t sell any blood diamonds
Whiteflash Diamonds: An Overview
I, personally, have done a lot of comparison shopping for diamonds and other jewelry over the years, and it’s safe to say that I have managed to cultivate quite a list of favorites. When I want to buy antique jewelry, I know just where to go. When I’m looking for the smoothest, most flawless gold hoops or bands, I have a shop for that as well.
For the last decade or so, Whiteflash has been my go-to online retailer for diamonds. Their diamonds are some of the best – if not actually the best diamonds – on the market today. Kiplinger’s, a popular finance, wealth and all-things-flashy-and-classy magazine, agrees, calling Whiteflash the “Lord of Online Rings.” Whiteflash specializes in bridal jewelry, designer engagement sets and loose diamonds of chic, ultra-modern design.
Traditionally, the cut of diamonds is ranked by retailers and jewelers on a scale ranging from Poor to Ideal, with several other standards in between the two extremes. Whiteflash specializes in Ideal diamonds and diamonds cut even more perfectly, which they call “Super Ideal” diamonds. Super Ideal diamonds are the very best diamond cuts available. They can’t be matched for quality or beauty.
Whiteflash is a member of the American Gem Society (AGS), which holds them to the highest possible standards. The vast majority of gems and jewelry sold by Whiteflash is AGS-certified. It is widely known that the American Gem Society is at the forefront of Cut Quality analytics, so buying a diamond that is AGS-certified gives you peace of mind that you’re getting the best possible cut and that the quality of the cut listed (Ideal, Super Ideal, etc.) is accurate.
Whiteflash also boasts one of the all-time largest in-stock inventories of the following types of diamonds:
- AGS-certified Ideal Princess Diamonds
- Round Hearts & Arrows Diamonds
- AGS-certified Ideal Cut Diamonds
They also have an extremely large customer base. They regularly sell to clients in Australia, Asia, Europe and the United States and have the capability to sell and ship their diamonds to nearly 80 countries worldwide. Additionally, they provide free shipping worldwide, as well, which I feel is just common courtesy when you’re spending diamond money on something.
Another thing that makes Whiteflash the best is that they’re also staffed by the best. They have in-house employees from all the relevant fields, including GIA-trained diamond experts, AGS and graduate gemologists, diamond experts and more. Whiteflash is most well-known for their signature line, White Flash A Cut Above Diamonds.
White Flash History
White Flash history is a bit surprising to people when they first hear about it. Whiteflash, whose home store is located in Sugar Land, Texas, was founded by Deborah (Debi) Wexler. What’s surprising about this is that Wexler actually started out in the technology business, having founded her first company, Microcomputer Power Inc. (MCP), in 1982.
She did incredibly well in the tech field but decided she wanted to do something a little new and different. This “new and different” came in the form of gorgeous, high-quality diamonds. In 2000, she founded Whiteflash, which she envisioned as an online site to sell quality diamonds directly to the public. In addition to being the company’s founder, she remains the CEO of Whiteflash to this day.
Since its founding, Whiteflash has maintained an A+ rating with the Better Business Bureau (BBB), which is, of course, the highest possible rating a business can receive. In addition to the A+ rating, Whiteflash has also received the BBB’s “Winner of Distinction” award every year since 2004. In 2016, they also received the BBB’s “Pinnacle” award, which is only given to the very best businesses that have exemplary marks in community service, customer satisfaction and care and quality control. They have now won this award a total of three times in the last seven years.
With all of these accolades, it should come as no surprise that Whiteflash was pretty much the catalyst that sparked the entire online diamond market. They started a new trend in diamond and jewelry selling that other companies have been trying to match ever since. Although there are now several diamond retailers online, Whiteflash is still the only one that has received awards from the ABS for their ISO Quality Management System, which means that Whiteflash has met the industry standards of quality not just here in the United States but also internationally.
Whiteflash is a classy, elegant retailer that doesn’t have to rely on heavy ad campaigns to do business. Instead, their superior, top-of-the-line, high-quality diamonds and satisfied customers’ word-of-mouth testimonials do the advertising for them. Without ever having spent a ton of money on advertising, Whiteflash has become well-known internationally for their diamonds.
Selection of Diamonds at Whiteflash
The selection of diamonds at Whiteflash is diverse in all ways. There are a ton of different cuts, styles, grades, colors, carats and price ranges from which you can choose your perfect diamond. They truly do have something to fit everyone’s taste and budget.
Their most elite line of diamonds is the A Cut Above diamonds, but those aren’t the only diamonds from which you can choose. Whiteflash also has Premium and Expert selection diamonds and loose diamonds of every kind. They also sell jewelry such as engagement rings, wedding rings, wedding sets, bridal jewelry, bracelets, earrings and so much more. You can even customize your own engagement ring, which we’ll discuss a little later on in this review.
For now, let’s dive a little deeper and get a little more detail about the wide selection of Whiteflash products.
- If you want to stand out by having a unique ring Whiteflash is the pace to shop, plus you can choose from other luxury brands
- They only deal with the most perfect diamonds so you will be in safe hands
- They not only offer quality but they are socially responsible since they won’t sell any blood diamonds
White Flash A Cut Above Diamonds
As we’ve already mentioned, Whiteflash’s “A Cut Above” line is probably its most popular and well-known line of diamonds. It’s so popular, in fact, that it’s known all over the world as some of the best Super Ideal diamonds available. The cut is the absolute epitome of diamond cuts.
Despite the superior cut and being known internationally as “the best,” this series actually offers products to fit a wide range of budgets, so don’t automatically assume you can’t afford one. Furthermore, even if the A Cut Above diamonds aren’t in your budget, there are many other diamonds from which you can choose, and they are gorgeous too. Whiteflash has diamonds starting as low as $435, so you can definitely find some reasonably priced jewelry there.
When it comes to their A Cut Above diamonds, though, Whiteflash is the only retailer that sells them, especially in the Super Ideal cut. These diamonds are the elite diamonds of elite diamonds. Each stone is cut using extremely exact requirements for the optimal proportions, angles and appearance. They truly are “the best of the best.” In fact, I’d go so far as to say they’re “the very best of the very best.”
What Exactly Does It Mean to Be “The Best of the Best?”
To be considered for the A Cut Above collection, the diamonds must hold a Triple Zero Rating from the AGS, which means they are as close to perfect as possible in terms of symmetry, polish and light performance. Beyond that, each diamond must also pass the rigorous standards set down by Whiteflash’s own team of experts. With this line, Whiteflash has truly outdone themselves, going above and beyond even their own best diamonds, resulting in diamonds of the highest clarity and color grades and optimal light performance.
The A Cut Above line is Whiteflash’s most expensive line of diamonds, but that is for good reason. Whiteflash often refers to diamonds in the line as “the most visually balanced diamond in the world,” and that description is highly accurate. You’d be hard-pressed to find a more perfect diamond anywhere in the world.
Whiteflash offers A Cut Above diamonds in many different shapes, including round, hearts and arrows and princess cuts. We, personally, love the hearts and arrows cut. They are simply stunning in every way and are practically considered the industry standard in this particular cut.
The round and princess cut diamonds are also exceptional. A Cut Above princess diamonds, especially, are set to extremely strict standards, which include the following:
- Absolutely no light leakage can be seen at the diamond’s center
- The corners of the diamonds must be highly durable with no defects or weaknesses
- Must have an AGS score of 0 when it comes to the overall cut score
- Must adhere to quality standards for all square princess cut diamonds
- Must have a length-to-width ratio of 1.03
As a side note, we ranked as a top place to buy an engagement ring on the internet.
The Premium and Expert Selections at Whiteflash
If you’re looking for a gorgeous diamond that will satisfy even the pickiest of diamond lovers but don’t have the budget for paying the highest prices, Whiteflash still has options for you. The Premium Select diamonds are still amazing, scoring a GIA Triple Excellent for highest cut grade and exceptional light performance. There are Hearts and Arrows diamonds in this category that will blow your mind.
The only real downside to the premium diamonds is that they have a little more light leakage, making the diamonds look a little whiter than those in the A Cut Above line. Still, they are excellent diamonds and are more affordable for those on a budget.
Expert Selection diamonds from Whiteflash actually receive the same Triple Zero AGS rating as the A Cut Above diamonds, but fall just a tiny bit short of meeting Whiteflash’s own strict, in-house standards to make the cut. (Pun intended.) To the naked eye, these diamonds look practically the same as those in the A Cut Above line, and only a highly trained expert would ever notice the difference. The difference in price, though, is something you will definitely appreciate.
High-Tech Diamond Imaging offered by Whiteflash
No matter which particular line of Whiteflash diamonds you’re shopping from, it’s only fair that what you see online is actually what you’re getting when you purchase one. Whiteflash makes sure that “what you see” truly is “what you get” by utilizing high-tech diamond imaging that showcases each diamond through stunning, lifelike photographs.
They do this with the help of an exceptional in-house photography team. The team consists of HD videography photographers, jewelry creative photographers and light performance photographers. Working together, these photographers create spectacular images that show the diamonds exactly as they are.
Furthermore, Whiteflash is also willing to create 3-dimensional videos and artsy photos of the ring that you design for yourself using CAD (see the next section of this review). This is definitely not something most retailers would do, but it’s just a little extra thank you for shopping with Whiteflash. Personally, I think it’s awesome, and I love seeing the images of my ring and sharing them with all my friends.
- If you want to stand out by having a unique ring Whiteflash is the pace to shop, plus you can choose from other luxury brands
- They only deal with the most perfect diamonds so you will be in safe hands
- They not only offer quality but they are socially responsible since they won’t sell any blood diamonds
Engagement Rings by Leading Designers Sold on Whiteflash
Another great thing about Whiteflash is that in addition to their own lines and collections, they also sell designer jewelry from some of the best, most prestigious designers all over the world. This alone should tell you how great they are, as the most prestigious designers will only work with the most prestigious diamond retailers.
Whiteflash carries rings from designers such as Vatche, Ritani, Verragio, Simon G., Tacroi, Benchmark and more. Additionally, the settings that Whiteflash carries are just as beautiful, impressive and exceptional as the diamonds they sell. When you combine the best of the best diamonds with a gorgeous setting in a metal of your choice, you truly are getting the best possible engagement ring.
There are a wide variety of different styles from which to choose as well. Whiteflash carries classic designs, modern designs and everything in between. The styles range from minimalist to over-the-top-look-at-me designs, and as we’ve already mentioned, there are a wide range of prices to fit practically any budget.
Furthermore, you have the ability to customize every single aspect of your engagementring. From picking the exact shape, carat, clarity, color and cut of the diamond you want to selecting the specific metal, shape and style of your ring, you can truly design your ring from scratch. This allows you the experience of having a totally, 100% unique engagement ring that no one else has.
The design team at Whiteflash will also be excited to help you design your perfect ring. They’ll be there with you through the entire process and offer you firm quotes along the way so that you can adjust your ring as needed to fit within your budget.
Once you and the design team have agreed on the quote and you’ve submitted payment, you’ll submit your design to the team, and they will immediately start working on turning your dream into reality. They do this using software known as Computer Aided Design (CAD), which will design your ring exactly to your specifications. You’re also allowed to make one change in the Computer Aided Design at no additional charge to you, and as I’ve already mentioned, the team will take stunning, 3-D photos for you of your ring once it’s been created.
Whiteflash Jewelry Selection
Although many people visit the Whiteflash site to pick out the perfect diamond for an engagement ring, that is by no means the only thing that Whiteflash sells. In addition to the loose diamonds and engagement rings that Whiteflash carries, there are also wedding bands, wedding ring sets, earrings, bracelets, necklaces and more. Diamonds aren’t the only gems they sell either. Whiteflash also has a limited selection of jewelry featuring pearls, rubies, sapphires, emeralds, jade, garnets and more.
Their gorgeous Dreams of Africa collection is also hugely popular right now, with 100% percent of the profit from these sales going to the charity organization Jewelers for Children (JFC) to support the children of Africa.
- If you want to stand out by having a unique ring Whiteflash is the pace to shop, plus you can choose from other luxury brands
- They only deal with the most perfect diamonds so you will be in safe hands
- They not only offer quality but they are socially responsible since they won’t sell any blood diamonds
Whiteflash Website Experience
When it comes to shopping for diamonds online, the Whiteflash website experience can’t be beaten. The site is so easy to use that a child could effectively use it to order a diamond to his/her distinct specifications, provided he/she could pay for that diamond of course! Seriously, though, the website is 100% user-friendly.
It has a very elegant, chic look, and the pictures of the diamonds are showcased against a solid black background, which makes them look amazing. From the homepage, there is an easy access bar across the top that breaks down the site into the following sections:
- Diamonds
- Engagement Rings
- Wedding Rings
- Jewelry
- Education
- Why Whiteflash?
- FAQ
- Reviews
- Contact
The “Diamonds” tab is my favorite. It pretty much allows you to choose your perfect diamond. You can set your price range, choose the cuts you’re interested in, choose your carat, the clarity of the diamond and cut rating (Poor to Ideal). Once you’ve chosen all your parameters, the website then shows you the loose diamonds the company has in-stock that meet your desires.
Most all of the links across the top of the site are pretty self-explanatory, but I do want to highlight the “Education” tab because I think it’s something that all diamond retailers should have. Regrettably, many don’t. The education tab teaches you all about how diamonds are graded, what to look for in a diamond and more. All of the information is presented in easy-to-understand terms that anyone can read and comprehend. It’s one of the best features of the website in my opinion.
You can also create an account with Whiteflash. Even though you can purchase products as a guest, I highly recommend you create an account instead. It gives you several options that guests don’t have, such as adding items to your wish list, which is especially nice for “giving hints” about the types of jewelry you like and viewing and adjusting the items in your cart.
Furthermore, if you create an account on the site, Whiteflash can then recognize you as a repeat customer if you shop there again. This is great because Whiteflash offers discounts for customer loyalty, which we’ll discuss a little bit later on in this review. Whether you create an account or checkout as a guest, the checkout and payment processes are simple, and Whiteflash even gives you the option of financing your ring if you’re on a tight budget. (Note: At the time of writing this review, the financing option is not available for 100% customized engagement rings.)
Recently, Whiteflash also updated their site to make it more mobile-friendly. Now, you aren’t limited to shopping for the perfect ring anywhere there is a computer. Instead, you can shop from anywhere you want using your cell phone, tablet you name it. More and more people do their shopping from their smartphones, and now, Whiteflash customers have that option as well.
The navigation bar on the mobile website has been optimized for mobile use, cutting out all the unnecessary clicking, scrolling, etc. With just a few clicks, you’ll be able to find your perfect ring or other piece of jewelry. The “Education” part of the site is still available on the mobile site. In fact, the web design team at Whiteflash has made it as easy as possible for you to educate yourself on diamonds. You can even view the reviews and the blog on the mobile app.
Finally, if you’re still a little overwhelmed, both the mobile and the computer sites have a very easy-to-use search bar, which will get you exactly where you need to go. There is also a live chat box that can help assist you with any problems and several filters to make it even easier to find your perfect piece of jewelry.
PROS
- You are getting the very best stones with near perfect cut
- They are authorize to resell other high-end brands
- Free shipping and returns are included in the purchase
CONS
- There’s only one physical store located in Texas
- Their in-house diamond cuts are limited to Round and Princess
White Flash Customer Service
If you took a little break before reading on to go check out the website, good for you. We understand. We like to play around on the site as well. However, if you were impressed by the site, just wait until you experience White Flash customer service. The customer service team is just as amazing and helpful as the site is easy to navigate.
The live chat option on the website is great. I, personally, have used it, and I had no problems getting my questions answered right away. Each person on the customer service staff is also highly knowledgeable about the products they sell. Because they are all graduates of the GIA diamond program, you can ask them even the toughest diamond education questions, and they can answer them for you. It’s a great team. They’re also very courteous and professional. Many of them are even actual gemologists.
I’ve reached out to them via live chat and through email, and I’ve never had a problem with them. They’re kind and seem genuinely to care about me and my questions. The email response is also quite quick for a website. In my experience, they’ve always gotten back to me within a day, usually within a couple of hours.
The great thing is that you don’t actually have to take my word for it. Go visit any review site, such as Yelp or Google, and check out the Whiteflash reviews for yourself. They have numerous five-star reviews, many of which specifically focus on the customer service team. It’s a well-run website staffed with kind, knowledgeable experts. You really can’t beat that.
What to Expect After You’ve Made a Purchase from Whiteflash
After you’ve made a purchase with Whiteflash, the delivery process is a smooth, efficient one, and perhaps even more importantly, there is never a time between placing your order and receiving your order when Whiteflash’s excellent customer service team isn’t available to you.
Whiteflash has an exceptional Quality Control department that will be double-checking each individual piece of your order every step of the way to ensure you receive the exact product you ordered, not just one that’s “very similar.”
When they begin packing up your order, the Quality Control department will once again check your products against the lab report numbers just to double-check that you’re getting what you ordered.
What I found to be super unique about this process is that they actually film it. You read that correctly. They have three different cameras filming the packaging process to further ensure the highest standards in quality control and packaging. In the incredibly rare instance that something goes wrong, they can then refer back to these films to make sure every protocol was followed exactly.
When it comes to the actual packaging of the product, you’ll love it; it’s phenomenal. The boxes Whiteflash uses to package products are gorgeous. They aren’t going to just stick your diamond in any old cardboard box and send it on its way. Instead, Whiteflash has boxes made of natural wood that has been lacquered with a cherry finish so that it’s comparably as lovely as the diamonds themselves. The inside of the box is made of smooth satin and cradles your diamond gently.
This whole package is then placed within another package to keep the box from getting scratched or dinged on its way to you. You can even request that your diamond or jewelry come with a leather pouch for carrying it around discreetly when you aren’t wearing it.
Whiteflash Pricing & Company Policies
When it comes to whiteflash pricing & company policies, we’ve already mentioned several times that Whiteflash has diamonds that fit practically any budget. That’s 100% true. The price range for Whiteflash diamonds starts at under $500 and goes up quite a bit higher. This makes Whiteflash a great place to shop for all your diamond needs, not just for engagement rings.
For example, if you’re looking for a tiny diamond to place within a charm for your five-year-old daughter’s charm bracelet, Whiteflash has you covered. If you’re looking for a nice, subtle pair of diamond earrings for your mother on her 60th birthday, Whiteflash has you covered. If you’re about to propose to the leading actress in Hollywood, Whiteflash has you covered.
Other than a wide variety of prices to fit different budgets, though, what else does
Whiteflash have to offer?
Actually, they have quite a bit to offer. Here are some of the additional benefits you’ll receive when shopping with Whiteflash:
- You’ll receive free, insured shipping worldwide.
- You’ll receive free ring sizing on all Whiteflash rings.
- They offer a “No Questions Asked” 100% Money Back Guarantee for the first 30 days after your purchase on all Whiteflash certified diamonds from any line.
- After the first 30 days, they offer a one-year “Buy Back” guarantee where they will buy back any diamond they’ve sold to you at 70% of the purchase price.
- They offer jewelry insurance.
- They offer a one-year service guarantee.
- They offer a lifetime Trade-Up guarantee that allows you to trade in your loose diamond for any other diamond of equal or greater value.
- They offer free returns for up to 10 days after the initial purchase.
Whiteflash is also a very socially responsible company. In addition to the Dreams of Africa line we’ve already discussed, Whiteflash supports many other charities and initiatives to help better the world and shed light on some of the darker aspects of diamond sourcing. Furthermore, Whiteflash only buys diamonds that are sourced ethically and that are conflict-free.
As we’ve already mentioned, there are also some benefits to shopping at Whiteflash as a regular customer, and there are benefits for referring your friends and family to shop there as well. For example, anytime you shop with Whiteflash and spend at least $2,000, you will receive a discount of $100 for being a loyal customer. There is also a refer-a-friend program that sends you a check for $100 each time you refer someone and s/he makes a purchase at Whiteflash.
- If you want to stand out by having a unique ring Whiteflash is the pace to shop, plus you can choose from other luxury brands
- They only deal with the most perfect diamonds so you will be in safe hands
- They not only offer quality but they are socially responsible since they won’t sell any blood diamonds
Conclusions for Whiteflash Review
I could sum this whiteflash review up quite simply and succinctly just by saying, “I love Whiteflash diamonds!” It would be accurate and straight to the point, but I’ll give you a little more than that. In addition to shopping at Whiteflash because they’re the best, I also shop at Whiteflash because I can shop with confidence that I’m getting my money’s worth.
I’m not a diamond expert myself. In fact, before I discovered Whiteflash’s Education page, I was pretty clueless about how to pick the best diamonds. (I believe I’ve already mentioned how much I love that website feature!) When I first started buying real diamond jewelry, I felt about as confident doing that as I do going to get a major repair done on my car. That is to say, I didn’t feel very confident at all.
Between the Whiteflash education page, talking extensively with Whiteflash’s team of experts and doing a little outside research on my own to back up everything I was learning from Whiteflash, I became quite comfortable shopping for diamonds. That’s because Whiteflash provides you with so much information. I feel good knowing that Whiteflash is giving me accurate, honest information about each and every diamond they sell.
I never have to feel like I might be wasting my money or getting ripped off when I shop at Whiteflash.
I also like having the best. I’ll admit it. If I’m going to shell out hundreds, even thousands, of dollars on a diamond, I want it to be the best diamond. That’s another reason I shop at Whiteflash. Whiteflash just has the best diamonds, period. When you start looking at the high-end diamond lines, Whiteflash can be a little more expensive than some of the other diamond retailers, but to me, the extra cost is definitely worth the higher quality. With the A Cut Above diamonds especially, you’re getting the top 1%, which makes you feel like you’re part of the top 1%, even if, like me, you aren’t.
We hope this review has helped you make your decision on whether or not Whiteflash is the diamond retailer for you. If you have any further questions or comments, please feel free to let me know.
Frequently Asked Questions (FAQ):
Is whiteflash reputable?
Yes Whiteflash is a reputable company they not only use top of the line diamonds but they are conflict free as well.
Is moissanite the best fake diamond?
To this day Moissanite diamonds are the best artificial diamonds ever made. It’s very, very close to the real deal. The harness is just a breath away from the real diamond and the color is near to it.
What is whiteflash?
Whiteflash is a predominantly online jewelry seller. On their site you can find top-of-the-line diamonds and rings.
- If you want to stand out by having a unique ring Whiteflash is the pace to shop, plus you can choose from other luxury brands
- They only deal with the most perfect diamonds so you will be in safe hands
- They not only offer quality but they are socially responsible since they won’t sell any blood diamonds
