Welcome to the Blue Nile Review
After spending the last 18 hours researching Blue Nile, I can share with you my findings and if it’s the right choice for you.
Before proposing to my girlfriend, it felt like I’m doing a Ph.D. in jewelry. I went through all the popular engagement ring buying options to find that perfect ring.
Look:
You are not getting any second chances with your proposal, so you have to make it right the first time around.
I’ve done the heavy lifting for you and left no stone unturned. While doing my research, I’ve checked out more than 100 customer reviews, and I have looked into complaints boards as well to create the most unbiased review.
I will reveal to you what does the Blue Nile stands for and who’s it for. Plus, I will detail you all the perks you’re getting by buying from them the perfect ring.
Keep reading this Blue Nile diamonds review to discover why it is one of the most popular places to shop for an engagement ring online.
Let’s get this review started!
- Who else wants their perfect ring no delivered as fast as next day
- You can create a one of a kind ring thanks to the huge selection and different colored diamonds
- All this and free engraving included in the affordable price
Blue Nile has Modernized the Dropshipping Business
Blue Nile is a really big deal in the diamond industry, and this is especially true regarding online business. This publicly-traded company is based out of Seattle and has been in existence since 1999. Believe it or not, they are the originator in this space and started selling diamonds on the Internet before anyone else.
You may not know this already, but Blue Nile has the largest availability and assortment of online diamonds with more than 270,000 choices to pick from. In fact, they call their company a simple slogan titled “The Source of Brilliance.”
You may not know that Blue Nile’s business model is actually a dropshipping business. Actually, this is quite similar to the majority of the other diamond vendors online.
The diamonds on their website aren’t actually owned by the company. That’s why they have the ability to display more than 270,000 choices because they have many connections in this industry.
After choosing a ring setting along with your favorite diamond, Blue Nile will contact the diamond supplier and have them ship the gemstone to the contractor with the ring setting.
At this point, they will mount and ship your diamond directly to the door of your home, office, or another location if you choose. This provides many advantages to buyers, but in particular, it helps them buy inexpensive diamonds heck of a lot cheaper.
But Blue Nile never actually reviews your ring before it ships to you which some consider a negative. The ring setting company and the diamond supplier are the only ones to see your diamond prior to receiving it.
So don’t expect Blue Nile staff to issue a professional review regarding your diamond. And it’s really no big deal but it’s still important to tell you about the way things work when purchasing from this company.
Blue Nile Diamond Pricing and Inventory
Plain and simple, you can get every kind of diamond from Blue Nile. They have the most flawless diamonds in the world and some of their diamonds are also very cheap, ugly, and filled with inclusions. Are you surprised? I did say that they offer the biggest selection of diamonds in the world.
Each one of their diamonds is AGS or GIA certified. So you’re buying from a company that uses the most reliable grading labs. You will not end up with an inferior stone as long as you use the rating system.
Their inventory also consists of 10 of the most popular diamond shapes. And they have more than 1000 differentfancy colored diamonds, which are often hard to find and very rare.
The fancy colored diamonds at Blue Nile are all 100% natural so you never need to worry about purchasing a treated diamond. Generally speaking, having such a wide range of choices is usually a great idea.
Although having too many choices is often paralyzing. This is especially true when searching through round cut diamonds and other popular shapes. It’s quite challenging to compare certain diamonds to others. Blue Nile created a filter tool for this very problem.
PROS
- It’s the perfect place where high quality meets affordability
- The diamond selection is easy because you get the jeweler zoom to check out any imperfections
- The packaging is breathtakingly beautiful and it guarantees the “I Do”
CONS
- There are only two physical stores Washington and New York City
- There are no vintage ring options
Blue Nile Website Usability
It seems odd to criticize a company with such a wide range of diamonds to choose from. Normally this seems positive until it becomes too overwhelming.
Browsing through the diamonds at Blue Nile is simple. You read grading reports from AGS and GIA to understand the quality of the diamond.
Since Blue Nile didn’t share pictures for a long time, the grading report is of the utmost importance. But you can click on the diamond to see a sample picture if you choose. But the lack of quality imaging under magnification is problematic and leaves Blue Nile at a disadvantage to their competitors, although they now offer 360° videos.
One day they’ll better compete with Whiteflash and James Allen who use video technology to showcase their diamonds. In fact, they are currently using video technology but it’s not as good as their competitors yet.
New Packaging
Blue Nile has recently introduced new packaging which is also a visual treat. Just like other brands, when you purchase a ring from them they provide you with excellent documentation. But the ring box is the biggest star of the show when you receive your diamond ring in the mail.
It’s more minimal than their previous packaging but it provides a gorgeous classic appeal. This fits in perfectly with the modern elegance and classical style that Blue Nile represents.
Conclusions for Blue Nile Review
Blue Nile is an excellent choice for anyone looking for a wide range of diamond buying options while on a budget. As far as loose diamond inventory is concerned, this company is definitely at the top of the list with more choices than any other online diamond retailer.
So you’ll have no difficulty finding the perfect diamond to match your particular style. Their customer service is fantastic and their pricing is competitive too. Just take your time as you look through thousands of diamond listings and be patient. That’s how you’ll find the perfect diamond to meet your needs!
They now offer 360° videos and they are working on reinventing themselves to improve the experience for diamond shoppers all over the world. You no longer have to guess and hope and pray that you’re choosing the ideal diamond. This will allow you to buy with greater levels of confidence now more than ever.
If you’re looking for a diamond ring in the near future, starting your search on Blue Nile is an excellent choice. Like so many other industries, you can check out other brands if you feel so inclined. But know that Blue Nile is a great place to shop to fulfill your diamond purchasing needs.
- Who else wants their perfect ring no delivered as fast as next day
- You can create a one of a kind ring thanks to the huge selection and different colored diamonds
- All this and free engraving included in the affordable price
Frequently Asked Questions (FAQ):
Is Blue Nile good quality?
Blue Nile is top of the line when it comes to buying diamonds and rings online. They only sell high-quality diamonds. When you buy from Blue Nile you can rest assured that you get amazing quality.
Is Blue Nile better than Tiffany?
Blue Nile is better than Tiffany because they have a bigger selection of diamonds. You can easily create a custom ring from scratch. However Tiffany is better than Blue Nile when it comes to the offline, in-store shopping experience.
Does Blue Nile sell fake diamonds?
Blue Nile doesn’t sell fake diamonds. They sell genuine and lab grown. Those that are lab grown are highlighted in the description.Whiteflash is a predominantly online jewelry seller. On their site you can find top-of-the-line diamonds and rings.
