Are you wondering about the best time to buy engagement ring possibilities for your significant other? This may seem unimportant on the surface, but believe it or not there are definitely certain times of the year and certain scenarios when it’s definitely the best time to buy diamonds. And this also holds true for engagement rings as well.
You may not know it right now, but the best time of year to buy jewelry and engagement rings for your significant other happen at different times of the year.
Do you want to learn the truth about the best time to shop for this ring? Stick with me a little while longer to discover the ideal shopping times to save money and get a great deal on a fantastic ring.
The Best Time of Year to Buy an Engagement Ring – Your Ideal Options
I’d love to tell you that there was a magical time of year to purchase a ring, but this wouldn’t be very true. Although, at certain times, the best time to buy wedding rings always revolve around specific periods of the year when sales are the most prominent and active.
Why wait for sales?
Well, the obvious reason is discounts. If a store or website is willing to sell you a diamond engagement ring at a discount, you should definitely consider waiting until the perfect moment for this sale.
Keep the following in mind:
Some stores will offer seasonal promotions that seem too good to be true. They will put their diamond engagement rings on sale at major 25% or 50% off discounts.
Guess what? These sales seem too good to be true because they usually are. In fact, these promotions are typically considered red flags because they only sell lesser quality diamonds under these conditions.
Since I do not want you to get ripped off, you should avoid the huge blowout sales whenever possible unless you truly think you can get a great deal. I wouldn’t mess around personally unless you know a lot about diamonds.
Black Friday & Cyber Monday
The Thanksgiving holiday season is always a great time of year to go shopping for jewelry and just about anything else you can imagine. Why? Black Friday is the day after Thanksgiving, that’s why, and so many stores and online shops offer their customers incredible deals during this time of year.
If I had to hazard a guess, I’d bet that Black Friday and Cyber Monday are the best time of year to buy wedding bands and the best time to buy jewelry, whether for an engagement ring, a necklace, diamond earrings, or anything else for that matter. Maybe it’s time to finally invest in that princess cut diamond!
There is something to consider though…
Online retailers like Blue Nile and James Allen already offer their customers tremendous discounts all year round. So, when Black Friday rolls around, they aren’t capable of offering deals that are seriously discounted. Their prices are already low, so they would cut into their profit margins too much.
See my thoughts on James Allen on this page. (You’ll see why they are my preferred vendor.)
At the same time, when you think about it, you’ll realize that the best time to buy diamond ring options from these retailers is pretty much any time during the year since they offer their products at a steep discount all year long.
Buy Prior to the Christmas Holiday Shopping Rush
Some of you may ask yourself the question, “When do jewelry stores have sales,” and the answer is usually a pretty obvious. These stores tend to have sales during big shopping seasons like Christmas, Valentine’s Day, national holidays like Memorial Day, the Fourth of July, and Labor Day to name a few big shopping holidays throughout the year.
Personally, I’m a big fan of making larger purchases right before Christmas. Stores tend to place their best items on sale for much longer than Black Friday these days, and you can get good discounts for an entire month leading up to Christmas and New Year’s Day.
Remember this though: many other people are going to be looking for spectacular deals and they also realize that the Christmas holiday shopping is the best time to buy jewelry. So, you may have a difficult time finding the exact pieces of jewelry, wedding bands, and engagement rings that you’re looking for. Make sure you begin shopping early during the holiday season so you can find exactly what it is that you’re looking for.
September & October
You may not know this, but September and October are great times to buy engagement rings. As you wonder, “When is the best time to buy a diamond,” you may not have considered these months as viable options.
Here’s the deal:
Wedding season comes to an end right after the summer. Many jewelers – whether they are online or in brick-and-mortar stores – have their businesses come to a screeching halt during this very quiet time of year. The jewelry industry doesn’t necessarily thrive during September and October for many reasons, but the wedding season ending is a big one.
This makes this time of year a prime opportunity to purchase an inexpensive diamond ring. The jewelry stores and online retailers are looking hard for customers to sell their luxury goods to. You can potentially find an amazing deal on a diamond engagement ring, which would make your upcoming wedding even sweeter because you know that you snagged such a good deal for the ring.
Other Holidays to Consider When Buying an Engagement Ring
As mentioned, stores like to offer discounts at certain times of the year and they aren’t always as obvious as you might think. Some of the best days to shop for diamond engagement rings this year include:
- Tax-Free Weekends
- New Year’s Eve
- Halloween
- Father’s Day
- Amazon Prime Day (sometimes twice a year)
- Mother’s Day
- Martin Luther King Jr. Day
- Patrick’s Day
- Presidents’ Day
- Super Saturday
Shopping for an engagement ring on any of these days could lead to a steep and exciting discount.
Bottom Line
Clearly, you can see that the best time to buy an engagement ring is definitely going to be during a shopping holiday. Make sure to look for the best holidays and times of year like Black Friday and more.
Even better, James Allen and Blue Nile offer their customers incredible discounts all year round. Buying an engagement ring from either of these online retailers means you can buy it whenever you want and you don’t have to wait for a shopping holiday to get a great deal.
