If you’ve been reading my latest posts about internet matters, you know that I am very interested in SEO. I want to grow this blog to its full potential, and I’ve pulled in a few friends of mine in the internet marketing world to shed some insight on how to grow traffic and visibility to websites.
Today I’m going to look at online marketing from another angle. If you are looking for a company to do your search engine optimization for you, there are important things to look out for, and I’m going to guide you on what you need to be answered before signing up with anyone.
How to Pick an SEO Company
The first thing that you should do is talk to family or friends and see if they have used anyone for these kinds of services. They may come to you with recommendations, or conversely maybe companies to avoid. If they have had a good experience with an SEO company, add them to your shortlist.
The next thing you should do is search for companies that do what you’re looking for and compile a list of 3-5 different companies to potentially reach out to. Don’t just settle for the first company you find. You want to meet with a few of them and see how they differ and what kind of price they quote as well as what promises they make for your site.
Once you have a few companies identified, it’s time to interview them. If they’re local, visit their office. Otherwise, get on the phone or a Skype call and hash out what your project entails and what they envision for your growth.
When interviewing them, one thing you should ask for is testimonials from past customers. Do they have a portfolio of past work that they’ve done that can illustrate the success they’ve driven to previous clients? Have they handled projects like yours before? Do they have a proven track record?
Another thing to keep an eye out for is their attentiveness. Are they as invested in the success of your site or brand as you are? Or are you simply another client and revenue to them? If they are inattentive during your interview, perhaps answering emails, checking their phone, or otherwise distracted, do you think they will give your project 100% of your attention? You want a marketing team that is fully-invested in growing your project.
The last thing you should compare between the different companies you interview is their pricing. Be sure to get a detailed breakdown of what you are paying for. Are they just building links? Are they doing your social media? Are they writing content for you? Make sure you know what you are signing up for. Also, if they don’t deliver results, do you still owe them money? Make sure everything is spelled out and in agreeable terms to you.
If you are looking to outsource growing your site to a search engine optimization company, I hope that these tips will help you in picking the right one. As always, thanks for reading!